Video trailers for books are rapidly gaining favour as a form of marketing to wider audiences than traditional advertising. Here’s a particularly good one from Hachette to promote ‘Abraham Lincoln: Vampire Killer’ –
http://www.youtube.com/watch?v=X58RPS665V0
It displays the right mix of appeal to both the ironic pomo and the inner geek.
March 8, 2010
Video trailers for books
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