The Book Blog

March 8, 2010

Video trailers for books

Filed under: Uncategorized — fhartree @ 9:31 am

Video trailers for books are rapidly gaining favour as a form of marketing to wider audiences than traditional advertising. Here’s a particularly good one from Hachette to promote ‘Abraham Lincoln: Vampire Killer’ –
It displays the right mix of appeal to both the ironic pomo and the inner geek.


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